Match of the Day Presenter, BBC Television
“An important way of grabbing attention here, however, is to give presentations with a colleague. One presenter can appear to drone on, however interesting the subject, but a change of voice, possibly with a change of pace, can re-stimulate an audience that is in danger of wandering or dropping off.”
Nicola Horlick
Formerly chief executive of SG Asset Management
“In all my years in business I have made mistakes and learnt from them. Mistakes often lead to something better. So don’t despair if at one meeting the difficult moment floors you”.
Debbie Moore
Owner of Pineapple Group and former model
“[When selling] If somebody is unreceptive it could be for a variety of reasons. Don’t get disheartened because you know he is going to turn you down. This is where being flexible comes in. Listen to him. If you don’t know why he is saying no you can’t convert the answer into a yes.”
Karan Bilimoria
Chief Executive of Cobra Beer
“Journalists are not your friends or your enemies. They want one thing, which is a good story. If you give them a good story they’re very happy. With a good story the journalist can impress the editor, the editor can impress the proprietor, and the proprietor can impress the proprietor next door”.
Michael Cole
Former Harrods PR boss and BBC Correspondent
“Your key weapon is timing. That’s the key to making people laugh. Spend as much time as you can getting your timing right. Jonathan Ross is not a stand-up comedian but he’s got perfect timing. He knows exactly where to laugh. Remember, you can introduce humour to almost anything with good timing”.
Richard Blackwood
Broadcaster and comedian
“Enthusiasm is vitally important. If what you are saying comes from the heart it is real to them. And all I am doing is giving people my journey and my story. I can only give them the mindset of a champion.”
Roger Black
Olympic athlete and broadcaster